In the last few years, the agriculture sector in CIS countries especially Russia has witnessed significant development. Governments are encouraging domestic production and offering subsidies / incentives to farm equipment manufacturers to invest in production for local markets as well as to boost exports. This development has seen several leading domestic & international brands of tractors and harvesters invest in markets like Russia and Kazakhstan.
These are countries of the former USSR namely: –
The CIS region is amongst the leading producers of agriculture products like cereals (wheat, barley, oats, etc.), vegetables (cabbage, chickpea, potato, carrots, etc.) and Fruits (berries & currants)
The total arable (i.e. land ploughed or tilled regularly, generally under a system of crop rotation) of the world is 15.75 million square km.
4 of the largest CIS countries (namely, Russia, Kazakhstan, Belarus and Uzbekistan) cover 13.20% of the world’s top land mass and 9.98% of its total arable land.
Out of these countries Russia is the largest (and the 3rd largest in the world) with arable land at 1.24 million sq. km (7.6% of the worldwide arable land) followed by Kazakhstan at 0.22 million sq. km (1.27%).
Primary market for tractors is Russia followed by Kazakhstan, Belarus and Uzbekistan
Import of tractors in Russia in 2020 was 90500 tractors. Out of this market share of European tractor brands was 66% in the total imports
Sales of small and medium powered tractors is approx. 70% of the total sales
One of the most popular and highest selling tractor brands is “Belarus” from the Minsk tractor plant in Belarus. Other popular brands of tractors are – PTZ (Brand Kirovets), John Deere, Rostselmash and New Holland
Market for combine and forage harvesters is nearly 7000 units in Russia & Kazakhstan. The leading brands are – Rostselmash, Gomselmash, Claas, John Deere and New Holland.
The potential of selling tractors is high in CIS countries due to the following reasons:
The Eurasian Economic Union (EAEU) is an economic union of states located in Eastern Europe, Western Asia, and Central Asia. Member countries are – Armenia, Belarus, Kazakhstan, Kyrgyzstan and Russia.
The EAEU encourages the free movement of goods and services, and provides for common policies in the macroeconomic sphere, transport, industry and agriculture, energy, foreign trade and investment, customs, technical regulation, competition and antitrust regulation.